BOOSTING SALES CHANNEL PERFORMANCE by going digital
To develop its indirect sales channel (via partners), our client needed an efficient solution to automate and support all partner management processes such as the recruitment, contracting, commissioning, opportunity, support and performance processes.
- Unclear and error-prone processes.
- Poor quality of data and records.
- Low process automation.
- Lack of managerial insights (revenues, costs, performance, quality).
- Management of the entire project.
- Reengineering of all channel management processes.
- Analysis of available IT systems and selection of the most appropriate solution (Salesforce.com).
- IT implementation: contracting, integration, customization and data migration.
- Training of users. Coaching of the system administrator (new line role).
- Annual cost savings of 800'000 CHF.
- Project ROI achieved in less than a year.
- 15% yearly sales channel growth.